First 2021 Ram 1500 TRX Off the Production Line – VIN 001 of 702 Launch Edition Models – to be Auctioned by Barrett-Jackson for Charity on March 26

 January 21, 2021 , Auburn Hills, Mich. - Ram will auction VIN 001 of the all-new 2021 Ram 1500 TRX – the quickest, fastest and most powerful truck ever – during the Barrett-Jackson Scottsdale Auction in March. The Ram 1500 TRX Launch Edition VIN 001 auction will take place on Friday, March 26 with the entire sale price benefitting the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families. Those interested in bidding in person, online or via phone can go to and click on “Bid.”


The Ram 1500 TRX VIN 001 being auctioned at Barrett-Jackson Scottsdale is one of 702 Ram 1500 TRX Launch Edition models. Commemorating the most powerful truck with 702 horsepower straight from the factory, the 2021 1500 TRX Launch Edition is limited to 702 units – and sold out in less than three hours.
“The award-winning 2021 Ram 1500 TRX bolsters the brand’s strong history of high-performance trucks while expanding the light-duty lineup with the segment’s best combination of performance, capability, luxury and technology,” said Mike Koval Jr., Ram Brand Chief Executive Officer - Stellantis. “When Ram 1500 TRX VIN 001 rolled off the assembly line last month, it instantly became an incredibly exciting one-of-a-kind collectible truck that enthusiasts will clamor for – especially when it goes through the Barrett-Jackson auction lane in March.
“More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families,” Koval added. “At Ram, we offer unique ‘Built to Serve’ editions of our Ram 1500 pickup as a way to honor all those who serve or have served in the U.S. armed forces with distinction. This is an important mission at Ram, and this auction is another way we can honor our veterans.”
The Ram 1500 TRX Launch Edition VIN 001 auction vehicle will be on display at Barrett-Jackson Scottsdale March 20-27, 2021. The 2021 Ram 1500 TRX VIN 001 auction package comes with a unique authentication kit that includes a presentation box with a bound book custom-developed by the Ram brand team, which highlights the vehicle’s design development, exclusive photos and video, a speed-form model and a Ram truck cover developed by the vehicle’s design team.
The benchmark for extreme performance pickup trucks, the Ram 1500 TRX was recently named the 2021 MotorTrend Truck of the Year, a Car and Driver 10Best winner (as part of the Ram 1500 lineup) and the Texas Auto Writers Association’s Truck of Texas.
Production of the all-new 2021 Ram 1500 TRX began at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan, in December. 
Barrett-Jackson Scottsdale Auction
VIN 001 of the 2021 Ram 1500 TRX Launch Edition will be sold March 26, during the weeklong (March 20-27) Barrett-Jackson Scottsdale Auction at Westworld of Scottsdale. With all fees waived, 100% of the hammer price will be donated to support United Way for Southeastern Michigan’s 2-1-1 helpline, which answers more than 700 calls per day.

“Ram is giving Barrett-Jackson bidders the unbelievable chance to own VIN 001 of its highly coveted TRX Launch Edition,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Only 702 of these muscle trucks were made available, and all were sold within three hours. Our Scottsdale Auction will be the only place to still get your hands on one of these extreme performance trucks.”


Interface Enhancements For Ram Trucks equipped with Apple CarPlay and Android Auto

Apple CarPlay and Android Auto have major updates that your customers will love! Apple CarPlay and Android Auto have a redesigned user interface that’s more intuitive and functional. Enhancements include added apps to help make the drive more convenient, safe and enjoyable – helping to improve the overall customer experience.

Ram Trucks Lead Parade Floats at 93rd Annual Macy’s Thanksgiving Day Parade®

November 26, 2019 , Auburn Hills, Mich. - Ram is kicking off the holiday season as the Official Truck of the Macy’s Thanksgiving Day Parade® and, for the fifth consecutive year, more than 20 Ram trucks will be towing all the floats. This year’s parade is unique as four Ram trucks will be fully wrapped to complement the float designs of Harvest in the Valley by Green Giant®, Splashing Safari Adventure by Kalahari Resorts and Conventions, Mount Rushmore’s American Pride by South Dakota Department of Tourism and last, but certainly not least, Ram will be in full holiday spirit as it tows the star of the parade, Santa Claus.

Ram 1500 and Jeep® Gladiator Named to Car and Driver’s 10Best Cars and Trucks List

November 21, 2019 , Auburn Hills, Mich. Car and Driver has named the 2020 Jeep® Gladiator and the 2020 Ram 1500 EcoDiesel to its combined “10Best Cars and Trucks” list as the winners in the Mid-Size Pickup category and the Full-Size Pickup truck category, respectively.
Car and Driver evaluates each contender versus its peers using a 100-point scale, basing each score on how well it meets its intended purpose, how good a value it is and how compelling it is to operate.
This is the second year in a row Ram 1500 – the most awarded light-duty truck in America – has been named to Car and Driver’s 10Best.

Ram 1500 Named 2020 Green Truck of the Year™ by Green Car Journal

November 21, 2019 , Auburn Hills, Mich. - Green Car Journal has named the Ram 1500 as its 2020 Green Truck of the Year™. The announcement was made today at the 51st annual San Antonio Auto & Truck Show in San Antonio, Texas.
The Ram 1500’s all-new 3.0-liter V-6 EcoDiesel leads the half-ton pickup truck segment in torque with 480 lb.-ft. and diesel towing capability of 12,560 pounds. The 2020 Ram 1500 EcoDiesel also leads all trucks in fuel range. Paired with an available 33-gallon fuel tank, Ram’s driving range exceeds 1,000 miles.