FCA OPTS OUT OF TRADITIONAL SUPER BOWL ADS- 2019 RAM 1500 TO BE FEATURED ON SOCIAL MEDIA


This year, instead of doing traditional Super Bowl Advertising, The 2019 Ram 1500 will be featured in three online commercials this week as part of it's "Big Game Blitz" strategy.

 The First is "4th Quarter Fight" which pays homage to all the hard working people that give everything they have, above and beyond the 4th quarter.


The second commercial "Make Sure Of It" focuses on instilling values and confidence in our children and introduces Academy Award nominee Jeremy Renner as the new voice of the Ram Truck brand. Guess that means Sam Elliott is out of a job.


Said Olivier Francois, Chief Marketing Officer, FCA US about the strategy:

 "The teams that get to the Big Game do it by breaking through. By breaking out. By making big plays at the right time and taking calculated chances. We’re no different. This year, we will exclusively use social and digital to showcase our commercials. We decided to explore innovative ways to ride the wave of highly engaged viewers, during the one time of the year when the commercials are fun and everybody is talking about them. With this new approach, we are able to engage with the audience through more creative executions than ever before leading up to this Sunday night. We feel like the football teams who must constantly change their strategy to make it to the Sunday night’s match-up. But unlike them, we don’t need to be in the Big Game to change the game.”

The final 2019 Ram 1500 commercial is titled "Can't Remember" which depicts Cowboys talking about their favorite Super Bowl Commercials.